"BlackBerry users got a chance to BBM with Imran Khan"
Even the Bollywood is getting more tech savy these days and mobiles are increasingly being used to promote movies.
Keeping the trend alive is Yash Raj Films that had launched an innovative to promote its forthcoming movie via Blackberry BBM. The company has created an id for its Katrina Kaif and Imran Khan starrer Mere Brother Ki Dulhan and is using Instant Messaging to talk about this movie.
BlackBerry users could just scan the barcode to add this movie id or also add the PIN 227BFE3C.
The BBM users added on this id could then chat one-on-one with Imran Khan on 18thAugust 2011 at 11 PM. There were over 600 BBM users connected with Imran over this chat.
This id is also being used to send in all other promotional activities that are being done for Mere Brother ki Dulhan'
The idea behind this campaign is not just to help the movie connect with audiences and drive in more viewers to flock the theaters but even given the fans a chance to communicate with their fans.- "discoverdigit"
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